Reward for THE APPLE EXPERIENCE
"There are three pillars of enchantment: likability, trustworthiness, and quality. The Apple expertise is the perfect fashionable-day instance of all three pillars. Carmine's book will make it easier to perceive and implement the identical sort of world-class experience."
--Man Kawasaki, writer of Enchantment: The Artwork of Altering Hearts, Minds, and Actions and former chief evangelist of
Apple
"Carmine Gallo explains fantastically and simply just what makes the Apple retail expertise so successful. It doesn't matter what sort of business you might be in, there are insanely helpful classes on this e book!"
--Garr Reynolds, finest-promoting author of Presentation Zen and The Naked Presenter
"The Apple Experience is not just for retailers. It applies to any business that entails people. At its core, this e-book just isn't about Apple. It's about delivering the most effective experience possible." --Tony Hsieh, New York Times bestselling creator of Delivering Happiness and CEO of Zappos.com, Inc.
"An exciting useful resource for any business owner in any nation who needs to reimagine the client experience."
--Loic Le Meur, CEO, LeWeb
"Why cannot other retail experiences be as great as an Apple store's? Not only does Carmine Gallo answer that query brilliantly, but he reveals precisely how to verify your customers by no means ask it about your business."
--Matthew E. Might, writer of In Pursuit of Magnificence and The Laws of Subtraction
"Carmine Gallo will get to the magic of Steve Jobs: Touching individuals's lives. This straightforward, yet pleasant vision should be on the heart of every retail interplay on this planet today."
--Peter Steinlauf, Chairman, Edmunds.com
"This magnificent assortment of insights illuminates the best way for anyone who needs to create a truly great expertise, whether in retail, service, or software. "
--Dan Roam, writer of The Again of the Napkin and Blah Blah Blah
Reinvent your business to deliver Apple-like buyer satisfaction and profits
Apple Shops earn more money per square foot than any other retailer. On the core of Apple’s success and intense customer loyalty, nonetheless, aren’t simply “Insanely Great” products, but great people who are informed, empowered, and motivated to ship an unbeatable buyer experience. In The Apple Expertise, internationally bestselling author Carmine Gallo details the principles and practices behind this whole dedication to the shopper and explains how your model can achieve outstanding results by delivering this identical excessive normal of service.
Carmine Gallo interviewed professionals in any respect levels who have studied Apple, and he spent hundreds of hours observing the selling flooring in Apple’s retail house and learning about Apple’s imaginative and prescient and philosophy. Using insights and information from these sources, he breaks down Apple’s customercentric mannequin to provide an action plan with three distinct areas of focus:
Inspire Your Internal Buyer with coaching, help, and communications that create a “suggestions loop” for enhancing performance at each level
Serve Your External Customer with irresistible model stories and dedicated salespeople who embody the APPLE five steps of service-- Approach, Probe, Present, Listen, Finish with a fond farewell
Set the Stage by guaranteeing that no aspect is overlooked in creating an immersive retail atmosphere the place clients can see, touch, and learn about your products
With The
Apple Experience, you possibly can improve the return on your funding in retail by including actual worth to every customer interaction. Higher nonetheless, any enterprise that offers with folks--workers or clients--can undertake the methods to achieve Apple-like market dominance by enriching lives, building loyalty, and reimagining the client experience.
Carmine Gallo is the communications coach for the world’s most admired international brands. A former anchor and correspondent for CNN and CBS, Gallo is a well-liked keynote speaker and has worked with executives at Intel, Cisco, Chevron, Hewlett-Packard, Coca-Cola, Pfizer, and lots of others. Gallo writes “My Communications Coach,” a daily column for Forbes.com. He has written several internationally bestselling and award--successful books, including The Innovation Secrets of Steve Jobs, The Presentation Secrets and techniques of Steve Jobs, and The Power of foursquare. Gallo has been featured within the Wall Road Journal, the New York Instances, and Success magazine and on CNBC. He lives in Pleasanton, California, along with his spouse and two daughters.
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